حملة طفولتها حقها Video Production

We partnered with the Egyptian Ministry of Health and Population alongside the National Council for Population (NPC) to launch a massive, nationwide digital campaign addressing the critical social and health crises of child marriage (under the age of 18).

The centerpiece of this high-stakes initiative was a powerful, high-production-value video advertisement designed to shift public perception and spark national dialogue. To build a comprehensive, cross-demographic movement, the campaign integrated an extensive digital ecosystem featuring diverse social media content and authoritative interviews with medical experts, psychologists, and prominent religious scholars. By merging creative cinematic storytelling with institutional credibility, we successfully navigated deep-rooted social misconceptions, showcasing our agency’s capacity to execute large-scale, impactful public behavior change initiatives at the highest governmental level.