حملة 150 متر أمان Video

We developed a high-impact digital campaign in Egypt “حملة 150 متر امان” calling for the strict enforcement of existing laws and the introduction of new regulations to ban the sale of tobacco products to minors near schools and residential areas.

The centerpiece of the campaign was a compelling, docu-drama style video that balanced authentic human storytelling with urgent legal advocacy. Supported by a diverse series of targeted social media posts, the campaign effectively amplified public awareness, engaged policymakers, and mobilized communities around child health protection, showcasing our ability to turn sensitive social causes into powerful digital movements.